what is land of plenty?

Land of Plenty is a destination festival bringing some of Australia's hottest and upcoming artists to Shepparton, VIC for a day of live music! The festival will display a variety of music, experiences, art as well as local food and drink. Land of Plenty has something for everyone and encourage’s fans and music lovers of all ages to attend.


Greater Shepparton City Council and Shepparton Show Me proposed an Expression of Interest for parties to be involved in organising a large-scale music event in Greater Shepparton. Following a selection process, RED HILL Entertainment was chosen by Council based on their experience and expertise in creating iconic music events.

Greater Shepparton is located in north-central Victoria, only a short two hour drive north of Melbourne. Shepparton and the surrounding areas offer affordable accommodation and public transport to and from Melbourne. There’s lots to see and do, start your trip today at VisitShepparton.com.au.

RED HILL Entertainment is owned and operated by two of the fastest growing music and events companies in Australia – THE HILLS ARE ALIVE GROUP (THAA GROUP) and UNIFIED MUSIC GROUP (UMG). Together under RED HILL the two companies also own and host Australia’s leading heavy music camping festival, “UNIFY Gathering”.